Free Sofia Tour organizes free walking tours in Sofia, Bulgaria, offering multiple themed experiences and ranking among the city’s top attractions. They needed a modern online booking platform that improves usability, encourages bookings, and creates a consistent brand experience across their websites.
The main challenge was to design a modern, flexible system for multiple websites, create tour landing pages that clearly convey essential information, and implement a booking process tailored to the business, all while keeping the experience seamless for users.
We built a flexible design system that can be applied across Free Sofia Tour’s different websites. This ensures consistent branding, typography, color schemes, and UI components. The system allows the client to easily scale and maintain multiple web properties, giving each site a modern, cohesive look while reducing future design and development effort.
Tour landing pages were redesigned to focus on key user needs. Each page clearly presents tour descriptions, durations, themes, and ratings while strategically guiding visitors to the booking process. By improving information hierarchy and adding visual cues, we increased user engagement and made the pages more likely to convert visitors into participants.
We created a well-organized navigation system that helps users quickly find the tours they’re interested in. It also incorporates cross-promotion for similar tours, encouraging visitors to explore additional experiences. The result is a navigation flow that is both intuitive and conversion-friendly, reducing bounce rates and keeping users engaged longer.
The booking process was tailored to Free Sofia Tour’s specific requirements while remaining simple and intuitive. Step-by-step forms minimize friction, while integrated validation ensures data accuracy. This encourages more users to complete bookings without feeling overwhelmed, improving overall conversion rates.
We implemented a dynamic calendar that displays all upcoming tours at a glance. Users can filter by date, type, or location, making it easy to plan their visits. This feature not only enhances user convenience but also encourages repeat visits and timely bookings.
The redesigned platform provides a modern, user-friendly experience that increases bookings and engagement. Clear navigation, informative tour pages, and a smooth booking process help visitors easily find and book tours, while the flexible design system ensures the site can grow with the business.
